Classroom-style meeting room with rolling displays and ceiling lighting

Event Production

Event production for Wisconsin conferences, galas, fundraisers, and live programs.

Shadow Cat Audio helps Wisconsin planners, agencies, venues, and host teams bring live programs into the room without losing the agenda to AV details. Conference general sessions, donor galas, awards, panels, press moments, and performances are planned around the run of show, presenter flow, sightlines, power, load-in, livestream or record feeds, and who can make decisions onsite. The goal is a show plan that can absorb normal last-minute changes without turning the room into a scramble.

What clients are hiring

The work is turning an agenda into a room that runs.

Event production is not only speakers, screens, lights, and crew. The useful work is reading the run of show, spotting the missing cue or feed, understanding venue limits, and making sure presenters, planners, vendors, and operators are working from the same plan.

Shadow Cat Audio is a fit when the event needs a technical lead who can translate the program into inputs, outputs, crew calls, rehearsals, backups, room turns, strike timing, and notes the team can actually use onsite.

Where it fits

Best uses for Event Production.

Conference general sessions, annual meetings, association programs, leadership summits, and keynote roomsGalas, fundraisers, donor receptions, awards programs, auctions, and hosted nonprofit eventsPanels, live performances, sponsor moments, press segments, walk-up cues, and program transitions that need rehearsalMulti-room events with breakouts, green rooms, overflow, registration audio, receptions, or fast room turnsPlanners, agencies, venues, and production companies that need Wisconsin AV leadership, operators, or defined crew support

What can be included

What Event Production can include.

Production planning, show direction support, vendor coordination, room schedules, crew calls, and rehearsal notesAudio planning and operation for speech, playback, wireless microphones, walk-in music, panels, and performance momentsLighting looks for stages, entrances, awards, auctions, sponsor recognition, room transitions, and camera-friendly cuesVideo routing for projection, displays, switching, recording, livestream, overflow, confidence views, and press feedsCoordination for staging, drape, lecterns, risers, cable paths, comms, power needs, backstage traffic, and strike timingRun-of-show notes, signal-flow notes, equipment schedules, operator assignments, and the handoff details crews use onsite

Planning review

Planning details to review before Event Production.

Agenda edits that change microphone counts, walk-up music, playback, camera feeds, lighting cues, stage timing, or staffing after the first quote.

Venue limits around dock access, elevators, rigging, power, union labor, storage, internet, noise rules, loading zones, and strike windows.

Recording, livestream, overflow, press, sponsor, accessibility, or additional program feeds that need clean, labeled audio and video paths.

Multi-vendor events where venue AV, outside production, entertainment, livestream, and client teams are making separate assumptions.

Rooms that look simple on a floor plan but need plans for rehearsals, presenter holding, green rooms, sponsor activations, VIP arrival, or quick turns.

For quoting

Details that make the Event Production proposal useful.

Event date, city, venue, room count, audience size, and whether the event is indoor, outdoor, tented, single-room, or multi-room.

Run of show, rehearsal schedule, presentation format, presenter count, performance needs, playback, recording, livestream, confidence monitor, timer, cueing, and accessibility requirements.

Known venue limits: dock, elevator, parking, union rules, rigging, power, internet, storage, room access, load-in, rehearsal, turnover, and strike windows.

What is already covered by the venue, planner, agency, hotel AV team, entertainment provider, livestream company, decorator, staging provider, or another production company.

Contacts for the client lead, venue, planner, agency, show caller, entertainment, video team, and outside production vendors.

Floor plans, stage drawings, seating diagrams, deck samples, presenter lists, content deadlines, prior quotes, or notes from past versions of the event.

Technical notes

How Event Production is planned in practice.

Strong conference and gala production is settled before load-in. Room layout, dock access, power, presenter flow, playback, camera positions, and sign-off paths decide how calm show day feels.

A useful production plan connects the live pieces: room microphones, stream and record feeds, lighting looks, walk-up cues, comms, backstage movement, and the crew positions that keep them moving.

Good onsite operation looks quiet from the seats. The work is advancing the next presenter, checking the patched laptop, watching batteries, clearing cable paths, and solving small problems early.

When Shadow Cat Audio covers the full production plan or a clear AV lane, wrap notes include the room plan, vendor notes, crew roles, and the details the next operator needs to continue the work.

Working sequence

How Event Production moves from inquiry to delivery.

01

Start with the run of show, rooms, audience size, presenters, performers, venue rules, approval path, and the person allowed to make AV decisions onsite.

02

Translate the agenda into crew calls, signal flow, power needs, operating positions, load-in windows, rehearsal time, backup paths, room turns, and strike.

03

Coordinate requirements with the client, planner, agency, venue, entertainment, livestream team, house AV, and outside production vendors before load-in.

04

Set, test, label, and verify systems before rehearsal, doors, media call, or guest arrival so changes can happen while the room is still workable.

05

Operate the event, manage live updates, protect the schedule, capture useful notes, and leave the room ready for strike or the next turnover.

Service-area fit

Where Event Production projects are planned.

Questions

Questions about Event Production.

Do you work events anywhere?

Yes. Shadow Cat Audio is Wisconsin-based and handles events anywhere when the date, site, schedule, access, crew role, and room plan are ready to quote.

Can you handle full event production?

When the work is defined, Shadow Cat Audio can lead the agreed production responsibility or cover a named role such as audio, RF, playback, rentals, or onsite show direction.

Can you work with our planner, agency, or venue?

Yes. Shadow Cat Audio coordinates with planners, agencies, venues, hotel AV, entertainment, livestream teams, and other production crews so everyone is working from the same room plan.

Can you support multi-room programs?

Yes. General sessions, breakouts, overflow, green rooms, registration, and receptions can be planned as one system instead of a stack of unrelated rooms.

What helps you quote an event accurately?

Send the current run of show, venue and room list, audience and presenter counts, rehearsal window, floor plans, and any prior AV notes. Known vendor responsibilities help keep the quote honest.

Project inquiry

Send project details for Event Production.

Send the date, city, venue or site, timeline, and the outcome the project needs to support. For events, include rooms, guest count, schedule, and must-work moments. For systems work, include existing equipment, access limits, photos, vendor contacts, and support expectations when available. That context helps confirm fit, spot unresolved items, and choose the next step.

Send project details